Keep Cup approached us to design new trade show furniture for their up coming events in Melbourne, North America and Europe. The brief required the furniture to be innovative, flexible and easy to assemble. We developed the Shift Shelving System which can be extended to suit various trade stand sizes, the height of the shelving can be easily adjusted and the vertical supports can be repositioned along the module. The same principles of design and assembly extended to a counter design and high stools. Like the Keep Cup concept there are only a few unique components which can make infinite variations of display possibilities.